VW, BMW and Kia to run Super Bowl spots

Volkswagen of America said its Super Bowl commercial will be part of a yearlong advertising campaign that celebrates the brand’s key products and 75 years of U.S. sales.

January 20, 2024 05:00 AM

The Super Bowl will see the return of BMW and Volkswagen as advertisers after hiatuses while Kia, a marketing mainstay during the Big Game, will be back for the third straight year.

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