CategoryMarketing

Streaming TV clicks with auto marketers

Over-the-top TV can give retailers more insight into the return on their investment than traditional TV.
Over-the-top TV can give retailers more insight into the return on their investment than traditional TV. (AUTOMOTIVE NEWS ILLUSTRATION)
Author
LV
By:
Lindsay VanHulle
November 07, 2020 05:00 AM

Featured Stories

TitleJose Muñoz will become CEO of Hyundai Motor Co. on Jan. 1
ImageJose Muñoz will become CEO of Hyundai Motor Co. on Jan. 1
TitleTrump’s transition team aims to kill Biden EV tax credit
ImageTrump’s transition team aims to kill Biden EV tax credit
TitleEV registrations rise 1.3% in September even as Tesla, Rivian lag market
ImageEV registrations rise 1.3% in September even as Tesla, Rivian lag market
TitleNHTSA fines Ford $165 million over delayed backup camera recall
ImageNHTSA fines Ford $165 million over delayed backup camera recall