Polestar to drop $20 million in Q2 to market its first crossover

The electric Polestar 3 midsized crossover arrives in the U.S. in the fourth quarter.

March 28, 2023 10:49 AM

Polestar plans to launch a $20 million marketing campaign in the second quarter as the Swedish electric vehicle maker primes the pump for its first crossover in the truck-dominated U.S.

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