Marketing

Olympic sponsor Toyota to skip TV commercials amid lackluster support in Japan

Toyota had enough inventory to outsell GM by a little more than 5,000 vehicles in the second quarter, the first time it has ever been the top-selling automaker in the U.S. for a quarter.
R
By:
Reuters
July 19, 2021 10:32 AM

TOKYO -- Tokyo 2020 sponsor Toyota will not run Olympics-related TV commercials amid lackluster public support for the Olympics, with two-thirds of Japanese doubting organizers can keep the games safe during the COVID-19 pandemic, according to a local media poll.

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