Marketing

Nissan markets ProPilot cautiously

As shown in this video promoting Nissan’s ProPilot Assist system, the company is adamant about marketing the semi-autonomous driving technology as hands-on.
May 06, 2019 04:00 AM

Tesla infamously pushes the envelope with the promotion of its semi-autonomous tech- nology. Even the brand name, Autopilot, has sparked controversy because it suggests an aviation-standard level of autonomy, of which it's incapable.

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