Marketing

New head of Kia marketing faces familiar challenge

Russell Wager joins Kia as it tries to better align its message with its products.
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July 22, 2019 04:00 AM

LOS ANGELES — Kia Motors America's decision to hire Russell Wager, Mazda's former North American marketing vice president, as director of marketing operations positions the Korean brand to accelerate its image transformation from a value-oriented choice for consumers to a more mature automaker with an expanded lineup to match that message.

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