Marketing

Man U jerseys drop Chevy logo

Manchester United’s Mason Greenwood and fellow teammates will sport new-look jerseys for the upcoming season. (REUTERS)
March 29, 2021 04:00 AM

The Chevrolet bow tie is finally disappearing from the jerseys of the Manchester United soccer club, marking the end of an expensive, eight-year debacle that cost Joel Ewanick his job as General Motors' chief marketing officer. GM signed the nearly $600 million deal in 2012, a year before it decided to pull Chevy out of the European market.

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