Why Lincoln turned its 30-second ad background track into a streamable song

One of Lincoln’s most unassuming YouTube videos, a straightforward 30-second ad for its new Nautilus Hybrid midsize crossover, quickly became one of its most-viewed posts on the platform. But the vast majority of the more than half a million views on Lincoln’s video aren’t from consumers fascinated by the vehicle itself—they’re feverishly trying to track down the song playing in the background.