Marketing

Derek Jeter steps up to the plate in 2023 Jeep Grand Wagoneer ad campaign

Jeter spot
Derek, pictured, and Hannah Jeter have signed a long-term partnership to promote the Jeep Grand Wagoneer. Stellantis marketing chief Olivier Francois said the automaker chose Jeter and his wife, a professional model, because the company "needed a personality that symbolizes American success ... and American aspiration."
October 29, 2022 12:30 AM

Stellantis has activated retired New York Yankees shortstop Derek Jeter for a campaign promoting Jeep's new Grand Wagoneer SUV, with the leadoff spot debuting during Friday night's World Series Game 1 between the Philadelphia Phillies and Houston Astros.

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