Idris Elba, ex-Ford employee, to star in new EV campaign

Elba: “I knew that if I stayed there, I’d be a lifer.”

November 11, 2019 05:00 AM

Ford Motor Co., which has been using Bryan Cranston as its celebrity spokesman, is adding another star to its marketing mix. Actor Idris Elba will serve as "creative partner" to help launch a Mustang-inspired electric crossover Nov. 17 and appear in a global marketing campaign for the vehicle.

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