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How Hyundai is leveraging a TikTok trend to connect with Black consumers

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Over the past six months, TikTok users have employed the “pick a card” trend to decide which activities to do with their friends, family or their romantic partners. (Hyundai)
GF
By:
Gillian Follett
AA
By:
Advertising Age
|
May 04, 2023 01:00 PM

As part of its ongoing efforts to connect with Black consumers, Hyundai Motor America today launched a choose-your-own-adventure style campaign highlighting the love between a real-life couple.

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