Disney names Hyundai 100th anniversary sponsor as car brand preps global ad blitz

American strongman Brian Shaw pulls three Hyundai Tucson SUVs in a 2021 commercial as part of the company's major "Question Everything" campaign. (Hyundai)

EJ

By:

ETHAN JAKOB CRAFT

AA

By:

Ad Age

|

November 16, 2022 10:00 AM

The Walt Disney Company has selected Hyundai as the first official brand partner and exclusive automotive sponsor of its upcoming 100th anniversary celebrations, marking the latest step in the increasingly friendly relationship between the entertainment giant and the South Korean automaker.

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