Marketing

How Nissan kept 'Heisman House' campaign alive

Heisman
Nissan’s “Heismann House” campaign, which features previous winners of the prestigious college trophy, is seen as a good fit to run in college and NFL games.
ES
By:
E.J. SCHULTZ
AA
By:
Ad Age
|
September 10, 2020 02:41 PM

Featured Stories

Customer drives vehicle into California CarMax store, injures 8
Customer drives vehicle into California CarMax store, injures 8
U.S. car dealership count increases in 2024, throughput rises
U.S. car dealership count increases in 2024, throughput rises
Cars that run on code: How chips changed the vehicle
Cars that run on code: How chips changed the vehicle
Nissan braces for executive change as board leans to internal candidates for new CEO
Nissan braces for executive change as board leans to internal candidates for new CEO