Marketing
How Lexus' tech partner Mirriad reaches multicultural customers in new ways
Share
Expand
Lexus uses digital product placement and features artists such as Indian singer Mickey Singh, right, in nontraditional spots targeting diverse audiences.
By:
Omari Gardner
May 06, 2023 04:00 AM
Featured Stories
Tariffs threaten to bring North American auto production to ‘screeching halt’
Trump enacts 25% tariffs on Canada, Mexico imports, threatening N.A. auto supply chain
Hyundai, Kia, Genesis rack up double-digit U.S. sales gains, setting January records
Column: Dealers get some movement on affordability
