How Lexus used the RC F coupe to evolve its motorsports presence and build brand awareness

Lexus Racing — The No. 12 Lexus RC F GT3 car during the 2024 Rolex 24 at Daytona in January. (LEXUS RACING)

February 07, 2024 05:33 PM

DAYTONA BEACH, Fla. — The Lexus RC sells in modest numbers in a light truck dominated U.S. market. The high-performance variant, the RC F, is even more of a niche.

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