Marketing

Honda will call its GM-based EV the Prologue

2020 Honda e
Honda already makes a small EV for the Japan and European markets, marketed simply as the "e." A slide included as part of the media presentation suggested the new Honda EV would be smaller than the Acura EV
June 28, 2021 10:00 AM

LOS ANGELES — Honda has chosen a forward-looking name for the battery-electric crossover that it is developing with General Motors for the 2024 model year: Prologue.

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