GMC to launch multiplatform ad campaign, $100 reservations for Hummer EV

GMC Hummer EV LeBron James — GMC has latched onto sports buzz for the Hummer EV so far, featuring NBA star LeBron James in ads.

October 13, 2020 01:00 PM

DETROIT — GMC's goal with the debut of the Hummer electric pickup next week is broad awareness, not only of the vehicle itself, but also the GMC brand and General Motors' electric future.

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