Ad blitzes fuel surge in demand for Hummer EV

GMC has tapped NBA star LeBron James for TV ads touting the Hummer electric pickup and SUV.

April 11, 2022 04:00 AM

PHOENIX — A steady cadence of new advertisements during key events made March the best month for GMC Hummer EV reservations since the SUV version was unveiled a year ago.

Featured Stories

Amazon’s used-vehicle interest could threaten listings companies

Pre-tariff stampede delivers double-digit retail gains in March

Top 150 dealership groups at a glance: Who gained, who slipped and what’s new

Here’s our list of the 2025 Top 150 dealership groups

Latest News

Trump to announce new tariffs as industry preps for auto levies

AutoNation buys two dealerships, expands footprint in Colorado

Amazon’s used-vehicle interest could threaten listings companies

Ineos envisions pivotal 2025 with Quartermaster pickup sales launch, increased marketing, new Americas HQ

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

How auto tariffs will affect marketing spending

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Staying current is easy with newsletters delivered straight to your inbox.