Ford taps pitchman Denis Leary for F-150 virtual reveal

(KGP PHOTOGRAPHY)

Michael Martinez

June 23, 2020 07:00 PM

DETROIT — Ford Motor Co. will use a familiar name to help reveal the next-generation F-150 pickup this week in an unfamiliar way.

Featured Stories

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

Who are the auto winners from Trump’s tariffs? It’s not that simple.

Who are the auto winners from Trump’s tariffs? It’s not that simple.

Tariffs could push up new-vehicle prices, testing limits of affordability

Tariffs could push up new-vehicle prices, testing limits of affordability

Tesla launches stripped down base Cybertruck at $72,235 amid disappointing sales

Tesla launches stripped down base Cybertruck at $72,235 amid disappointing sales

Latest News

Supplier dispute threatens to halt production of some of GM’s most profitable trucks

Cupra, with sights on U.S., is choosing to ignore tariffs — for now

Live updates on tariffs: Winners and losers

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

How auto tariffs will affect marketing spending

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Staying current is easy with newsletters delivered straight to your inbox.