Marketing

Ford taps Idris Elba to market ‘Mustang-inspired’ electric crossover

Idris
Idris Elba will serve as “creative partner” for the vehicle launch. (FORD)
ES
By:
E.J. SCHULTZ
A
By:
AdAge
|
November 04, 2019 05:05 PM

Ford Motor Co., which has been using Bryan Cranston as its celebrity spokesman, is adding another star to its marketing mix. The automaker on Monday announced that actor Idris Elba will serve as “creative partner” to help launch an all-electric Mustang-inspired crossover, which will be revealed Nov. 17 in conjunction with the Los Angeles Auto Show.

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