Marketing

Dealers compete for used-vehicle inventory with digital tools

At Ourisman Lexus of Rockville in Maryland, one person watches digital auctions on multiple screens all day.
At Ourisman Lexus of Rockville in Maryland, one person watches digital auctions on multiple screens all day.
November 25, 2019 05:01 AM

With the used-vehicle market firing on all cylinders, dealers are fiercely competing for prime inventory. This comes even as a record number of vehicles roll out of leases and return to the market — buyer demand has kept pace with supply, industry analysts note.

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