Subscribe
Marketing

Chevy Silverado making big-screen debut in Lego form

Silverado Lego
The ad blitz comes after Chevrolet unveiled a life-size Lego version of the Silverado this month at the Detroit auto show. (GM)
MW
By:
Michael Wayland
January 28, 2019 05:01 PM

DETROIT -- Chevrolet is adding another model to its 2019 Silverado pickup lineup: a Lego version.

Featured Stories

Top 150 dealership groups continue to grow strategically and consolidate the industry
Top 150 dealership groups continue to grow strategically and consolidate the industry
Here’s our list of the 2025 Top 150 dealership groups
Here’s our list of the 2025 Top 150 dealership groups
Hyundai, Kia ride pre-tariff rush to double-digit March gains
Hyundai, Kia ride pre-tariff rush to double-digit March gains
Detroit 3 automakers press Trump to temper tariffs as deadline approaches
Detroit 3 automakers press Trump to temper tariffs as deadline approaches

Latest News

Detroit 3 automakers press Trump to temper tariffs as deadline approaches
Report calls for more manufacturer-certified collision shops
Vancouver auto show boss Tesla’s removal and whether it’s welcome back
BYD has another blockbuster quarter in China as Tesla flounders
Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards
Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions
TikTok’s new auto ads — what car brands and dealerships should know
Behind Jeep’s Harrison Ford Super Bowl ad
Staying current is easy with newsletters delivered straight to your inbox.