Chevy launches new Silverado ad campaign

Chevy mags — Chevy said it partnered with several magazines to sponsor several custom front cover designs. Magazine covers include Bon Appétit, ESPN, GQ, Motor Trend, Rolling Stone, Southern Living, Sports Illustrated, Texas Monthly and US Weekly. (GM)

By:

mwayland@crain.com

January 07, 2019 05:52 PM

DETROIT -- Chevrolet will kick off a new advertising campaign for the redesigned 2019 Silverado on Monday night during the College Football Playoff National Championship.

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