CategoryMarketing

Chevy harnesses neuromarketing tech for 2019 Silverado ads

In 2017, Nielsen Consumer Neuroscience, a division of the New York-based information, data and measurement company, demonstrated technology at the Detroit auto show that would monitor a customer's reactions when looking at a vehicle.
Author
MW
By:
Michael Wayland
m
By:
mwayland@crain.com
|
January 07, 2019 08:17 PM