Category
Marketing
Chevy harnesses neuromarketing tech for 2019 Silverado ads
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In 2017, Nielsen Consumer Neuroscience, a division of the New York-based information, data and measurement company, demonstrated technology at the Detroit auto show that would monitor a customer's reactions when looking at a vehicle.
Author
By:
Michael Wayland
m
By:
mwayland@crain.com
|
January 07, 2019 08:17 PM
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