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Buick logo revamp came from ‘happy accident’

SKETCH-MAIN_i.jpg
An unplanned look at a rough logo sketch of three slashes designed by Geoffrey Richmond intrigued GM President Mark Reuss.
LV
By:
Lindsay VanHulle
February 19, 2023 05:00 AM

DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo.

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