Marketing

Audi plans to launch global ad campaign at Super Bowl

Audi Super Bowl
Audi used last season’s game to tout its electric vehicle ambitions with a 60-second spot that had a comedic tone. (Jeremy Cliff)
ES
By:
E.J. SCHULTZ
AA
By:
Ad Age
|
December 10, 2019 05:44 PM

Audi will use the Super Bowl to debut a new global ad campaign. The Volkswagen Group-owned luxury brand confirmed the ad buy on Tuesday, but did not share creative details or the length of the spot. The automaker only noted to Ad Age, an affiliate of Automotive News, that it will be “occupying one of the world’s most coveted ad breaks.”

Staying current is easy with newsletters delivered straight to your inbox.