Marketing

Ford Super Duty, Toyota Prius, Kia EV9 win 2024 NACTOY awards

NACTOY winners with trophies
Steven Center of Kia, Scott Neiheisel of Toyota and Andrew Kernahan of Ford accept awards for the Kia EV9, Toyota Prius and Ford Super Duty, all 2024 winners. (MARISA MARCINKOWSKI)
January 04, 2024 04:19 PM

The Ford Super Duty was named the 2024 North American Truck of the Year while the Kia EV9 was named Utility Vehicle of the Year, and the Toyota Prius/Prius Prime hatchback took home Car of the Year honors in the North American Car, Truck and Utility Vehicle of the Year awards. It is the 30th anniversary of the program.

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