Ford CEO Jim Farley says smaller, profitable EVs are nonnegotiable

Farley hostage comment-main_i.jpg — Ford Motor Co. CEO Jim Farley: "It's nonnegotiable that we're going to allocate capital to a new affordable electric vehicle ... and you have to make money in the first 12 months." (Ford Motor Co. )

February 15, 2024 05:06 PM

Ford Motor Co. CEO Jim Farley on Thursday said the shifting market for electric vehicles has made it tougher to predict the profitability of those models but that the automaker needs to develop smaller EVs that can make money quickly.

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