Automakers

Toyota supports flag football leagues and more at Super Bowl LIX, Pro Bowl Games

The Toyota logo and the Super Bowl LIX logo side by side on a white background.
Toyota is the official automotive partner of the NFL for the second straight year. (COURTESY OF TOYOTA)
January 29, 2025 01:00 PM

Toyota, the official automotive partner of the National Football League, will launch a marketing campaign for Super Bowl LIX in New Orleans featuring a flag football tournament, a glow-in-the-dark youth flag football game and a “Ride Shotgun” experience, according to a statement released Jan. 27.

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