Subscribe
Design

Jaguar’s polarizing rebrand — marketing and design pros weigh in

Jaguar is using bright colors for its new device mark.
Criticism of the rebrand ranged from comparing the ad to “United Colors of Benetton” to calling it “cheap brand perfume.” (JAGUAR)
ES
By:
E.J. Schultz
November 20, 2024 09:22 PM

Ad Age

Featured Stories

Mercedes-Benz to absorb tariffs on 2025 models — for now
Mercedes-Benz to absorb tariffs on 2025 models — for now
How auto tariffs impact USMCA-compliant vehicles and parts
How auto tariffs impact USMCA-compliant vehicles and parts
Live updates on tariffs: Stellantis offers to help suppliers; Mercedes to absorb tariffs on 2025 models; Sorting out which parts face tariffs
Live updates on tariffs: Stellantis offers to help suppliers; Mercedes to absorb tariffs on 2025 models; Sorting out which parts face tariffs
GM CEO Mary Barra, Hyundai Executive Chair Euisun Chung to keynote Automotive News Congress Sept. 11
GM CEO Mary Barra, Hyundai Executive Chair Euisun Chung to keynote Automotive News Congress Sept. 11

Latest News

Mercedes-Benz to absorb tariffs on 2025 models — for now
GM debuts Chevrolet Corvette hypercar concept, says more concepts to come
Lithia CEO to its service department leaders: Change ‘mindset’ in next 90 days or else
2025 Cadillac Optiq: A luxury pod targets first-time luxury EV buyers
Staying current is easy with newsletters delivered straight to your inbox.

See More in Jaguar Land Rover

Jaguar Land Rover is pausing exports to key U.S. market over Trump’s tariffs
JLR to invest $180 million into U.S. tech hub to develop autonomous technology
Jaguar Land Rover focuses China sales on Range Rovers amid luxury market downturn
Jaguar Land Rover promotes Nigel Blenkinsop to oversee industrial operations
Staying current is easy with newsletters delivered straight to your inbox.