Jaguar Land Rover

JLR dealer council leader: We believe in relaunch

Dan Fields — JLR Retailer Cabinet Chairman Dan Fields says the automaker is listening to dealers' quality concerns and that changes are being made. (COURTESY OF DAN FIELDS)

January 22, 2025 11:00 AM

The rancor that broke out online in November when JLR debuted its strategy for the rebirth of the Jaguar brand didn’t bother dealers, said Dan Fields, 53, chairman of the 12-member JLR Retailer Cabinet. They were, he said, thrilled to have the attention.

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