Trump’s tariffs challenge Korea and other industry friends

Luxury sedan in a room by itself. — A G90 Long Wheel Base takes center stage at the elite Genesis Suji showroom. In the background is the three-story "car tower" that includes versions of every Genesis available for sale. (JAMIE BUTTERS/AUTOMOTIVE NEWS)

April 04, 2025 10:00 AM

SEOUL — Hyundai and its Genesis brand are determined to find their way in the new trade landscape, but the path is tricky if not treacherous.

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