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Kia sets goal of 90,000 electric pickup sales in North America, even as it cuts EV forecast

The Kia Tasman midsize pickup on display at the Seoul Motor Show.
The Kia Tasman, seen here on display April 3 at the Seoul Mobility Show, is the South Korean carmaker's first pickup. The Tasman underscores the company's ambition to break into new segments. (HANS GREIMEL/AUTOMOTIVE NEWS)
HG
By:
Hans Greimel
April 09, 2025 04:06 PM
The Kia Tasman midsize pickup on display at the Seoul Motor Show.
The Kia Tasman, seen here on display April 3 at the Seoul Mobility Show, is the South Korean carmaker's first pickup. The Tasman underscores the company's ambition to break into new segments. (HANS GREIMEL/AUTOMOTIVE NEWS)

Kia plans to eventually sell 90,000 all-electric pickups a year in North America, as the South Korean carmaker diversifies its product lineup as electric vehicle demand softens.

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