Kia blitzes mass-market EV segment with wave of new products
At the annual Kia EV Day event held Feb. 24, the South Korean carmaker said it will broaden its lineup and dip into more affordable mass-market segments with the EV2 crossover and EV4 sedan and hatchback, as well as a PV5 people and cargo-moving van. (HANS GREIMEL/AUTOMOTIVE NEWS)
At the annual Kia EV Day event held Feb. 24, the South Korean carmaker said it will broaden its lineup and dip into more affordable mass-market segments with the EV2 crossover and EV4 sedan and hatchback, as well as a PV5 people and cargo-moving van. (HANS GREIMEL/AUTOMOTIVE NEWS)
TARRAGONA, Spain — Kia aims to become a mass-market, full-line electric vehicle player by blitzing into fresh segments with two new affordable compact offerings and its first commercial van to leverage a first-mover advantage amid growing uncertainty about EV demand.
