Guest Commentary

Guest commentary: Car subscriptions can succeed — if they are publicized better

Car subscriptions offer plenty of attractions. For a monthly fee, subscribers have a car but not the hassles of car ownership or car leasing, such as maintenance, repair and insurance. They can switch vehicles more often — to a different model or just a newer version of the same. Moreover, customers are relatively unaffected by the auto industry's prevailing supply bottlenecks, and they often get a car delivered to their front door.

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