Guest commentary: Go back to basics — with a twist — to thrive in today's buyer's market

The cyclic shifts to buyer's market from seller's market in the automotive retail space are nothing new. The complex causes and timing of them may change over time, but actions dealerships take as the market begins to favor buyers often involve getting back to the basics. Yet there is something profoundly different about this current shift: The emergence of a growing raft of technology dealerships can leverage to elevate those basics to something decidedly not basic.