Guest Commentary

Guest commentary: Auto shows' big shift to the consumer is a trend that never ended

Chicago Auto Show
March 26, 2024 02:40 PM

It seems just when the pendulum swings back in favor of auto shows, the tired narrative that they are "dying" seeps back into the industry news cycle. To be clear, the "death" that most journalists who pen these articles refer to is the lack of new-vehicle press conferences taking place at the show, not the actual consumer show attendance and interest.

Staying current is easy with newsletters delivered straight to your inbox.