Future Product

Jaguar in search of strategic direction

Jaguar updated the F-Type with sleeker styling for the 2021 model year.
August 17, 2020 04:00 AM

Thierry Bollore, Jaguar Land Rover's incoming CEO, has some tough decisions to make regarding the Jaguar brand. Does it shift to selling electric vehicles only? Does it need fewer models that sell in higher volume? What to do about the slow-selling XE and XF sedans? These and other issues he decides on will shape Jaguar's future.

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