Service And Parts

Appraisal programs crucial to win used cars in service lane

A QR code on a vending machine at Lester Glenn Chrysler-Dodge-Jeep-Ram-Fiat directs customers to Vehicle Exchange Program info.
August 08, 2021 11:00 PM

Dealerships have long known that the service lane, where existing customers roll up in aging vehicles, is a good place to prospect for trade-ins. Throw in a lack of new-vehicle inventory, and the service drive becomes a logical place to acquire highly coveted used cars.

Staying current is easy with newsletters delivered straight to your inbox.