Service And Parts

Underrepresentation of women contributes to dealerships' tech shortage

Saydi Booth is service adviser team lead at Walser Toyota in Bloomington, Minn. NADA says women make up 20 percent of dealership service advisers and barely 1 percent of technicians.
RP
By:
Rick Popely
FO
By:
Fixed Ops Journal
|
December 16, 2019 01:00 AM

About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100.

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