Service And Parts

Nissan's stair-step program of sales incentives hurts dealership fixed operations, skeptics say

Iowa dealer Dave Wright says he doesn't take an active part in Nissan's stair-step program because he fears its effects on his service department.
KW
By:
Ken Wysocky
FO
By:
Fixed Ops Journal
|
August 19, 2019 01:00 AM

As Nissan Group executives ponder the fate of the automaker's controversial stair-step incentive program to boost new-vehicle sales, critics claim the plan is having negative effects on Nissan dealerships' fixed operations as well as their sales departments.

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