Shoichiro Toyoda, pilot behind Toyota's N.A. expansion and Lexus launch, dies at 97

Shoichiro Toyoda, then the honorary chairman of Toyota Motor Corp., was pictured speaking at the ceremonial groundbreaking for Toyota's plant in San Antonio, Texas, in 2003. (BLOOMBERG)

February 14, 2023 10:29 AM

TOKYO — Shoichiro Toyoda, the former Toyota Motor Corp. president who led the company his father founded into U.S. auto manufacturing and unprecedented overseas expansion, died Tuesday at age 97.

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