Executives

Ford of Europe repositions for EV-focused future

A projection on the facade Ford's European headquarters following the company's announcement to build future electric cars in Cologne, Germany.
A projection on the facade Ford's European headquarters following the company's announcement to build future electric cars in Cologne, Germany. (REUTERS/REUTERS)
March 14, 2021 02:30 PM

Ford Motor Co. is the first major automaker in Europe to say it would sell only fully electric passenger vehicles there by 2030. The decision is the culmination of a tumultuous two years under the leadership of Briton Stuart Rowley, who has overseen a $1 billion reduction in structural costs that included closing plants and cutting more than 10,000 jobs.

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