Stellantis plots ‘epic comeback’ in 2025 with more regional ad dollars

Stellantis North American headquarters in Auburn Hills, Mich. — Stellantis plans to ignite its comeback in a number of ways, including increasing spending on regional Tier 2 marketing to 2019 levels. (AUTOMOTIVE NEWS FILE PHOTO)

January 26, 2025 07:56 PM

Stellantis dealers should get ready for “the most epic comeback in automotive history” in 2025, the company’s U.S. sales chief, Jeff Kommor, said at the NADA Show.

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