CES

Column: Zeekr shows it takes more than government policies to be successful

Zeekr luxury car that is made in China
Zeekr now sells in 40 markets around the world, including in Mexico. And it is about to unleash several technologies that rival or surpass anything found in vehicles made by legacy automakers. (RICHARD TRUETT/AUTOMOTIVE NEWS)
January 08, 2025 01:00 PM

LAS VEGAS — The Zeekr press conference at the CES technology expo demonstrated that the West’s fear of Chinese automakers disrupting the established automotive world order is not unfounded. Ever since Volkswagen and Jeep entered China in the late 1970s and early ‘80s, the Chinese auto industry has been tutored by the best in the West.

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