Retail

Tekion's big dealership experiment is a big win

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Hyundai of Gilroy in California was the second store Tekion purchased. (TEKION)
May 19, 2023 12:00 PM

In 2019, Tekion was a technology company toddler — a 3-year-old startup betting it could upend auto retailing with a dealership management system driven by artificial intelligence. When it was time to aggressively test and refine the technology, Tekion CEO Jay Vijayan pitched an unconventional idea to his executive team.

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