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Jeep-focused showrooms can fuel brand growth, CEO says

WAGONEER-MAIN_i.jpg
Jeep wants retailers to build distinct showrooms to highlight new models, including the Grand Wagoneer L, seen at the New York auto show.
VB
By:
Vince Bond Jr.
May 02, 2022 04:00 AM

Jeep's recent product infusion is happening in conjunction with a nationwide effort by dealers to build separate showrooms aimed at capturing the off-road brand's spirit and giving consumers a unique buying experience.

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