Dodge wants dealerships to embody gearhead persona

"So if you don't have an identity ... you're just going to keep recycling the same people that are within the brand and like the brand, and you're never, ever, ever going to grow, and you're never going to be able to change the positioning of the brand."Tim Kuniskis, CEO, Dodge

May 22, 2022 04:00 PM

DETROIT — It's no secret what Dodge is about these days.

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