Retail

Dodge to certify dealers as 'Power Brokers' in kickoff of 2-year business plan

Building a network of certified retailers is among the first steps in a two-year business plan Dodge began rolling out Monday
Building a network of certified retailers is among the first steps in a two-year business plan Dodge began rolling out Monday.
November 08, 2021 06:03 PM

DETROIT — Dodge will begin calling some dealerships "Power Brokers," a designation indicating that a store's sales, service and parts operations meet the brand's standard for customer service and that it has staffers with comprehensive knowledge of vehicle features, performance parts and installation.

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