Big Jeep store opens after pandemic changes sales scene

"We try to follow the same guide as the Ritz-Carlton follows. I like to use their 10 steps all the time. I call it being professionally bland."Brian Heney, COO, Kelly Automotive Group

September 26, 2020 04:00 AM

Construction delays scuttled Kelly Automotive Group's plan to open a sprawling new Jeep store on 6 acres near Boston last fall. The group then hoped to have the dealership up and running in time for the big Presidents' Day weekend, but it still wasn't ready.

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